Lacoste L.12.12

Overview

A seasonless campaign launching the new L.12.12 Shoe. The artisan qualities shown in developing the iconic piqué polo shirt are celebrated through the new L.12.12 shoe. All of those distinctive elements synonymous with the brand from its birth through to the world-renowned monochrome, detail, design and timeless appeal are captured in the L.12.12 shoe.

We launched and established an engaging seasonless campaign communicating the emotional benefits of the shoe, making direct links to the L.12.12 polo shirt.

Through our development communicating the link between polo and shoe was our main priority. Exploring ideas of morph, DNA and both items being made of the same molecular properties led us to our prototypes outcome.

Client
Lacoste

Role
Designer
Art Direction (part of team)

Year
2015

Agency
Pentland Creative Agency