Speedo Outsiders Club

Overview

Speedo caters for fitness swimmers really well, but they lacked the same connection with outdoor swimmers. When pools closed during the pandemic, there as a massive opportunity.

We launched #OutsidersClub, a space where Speedo could showcase swim communities and champion the UK’s outdoor swimming community: Those dipping in lidos, lakes, rivers, seas and even Wheely bins during lockdown! Furthering their brand mission to “Make Waves for Everyone” and represent real community initiatives.

Outsiders Club has improved the brand's reputation with its target audience by providing a more relevant, real and representative context for their products. Most critically developing a strong relationship with the outdoor swimming community amassing:

7000+ new followers
Over 4.9 million impressions
3.4 million reach
3.5k engagements
63% Engagement rate
Content interactions increase of 340%

Further to this it’s provided Speedo with a crucial bridge to grassroots causes long term and a closer platform to engage the outdoor swim community, online, more regularly.

Client
Speedo

Role
Creative Lead
Art Direction
Designer

Year
2021

Agency
Pentland Creative Agency