Speedo Serious About Swimming
Overview
Serious About Swimming is a 2020 brand campaign for the regular Speedo consumer. Speedo challenged us to disrupt the market in order to change perception of the speedo brand.
We created a campaign that has a distinctive behaviour and is ownably Speedo. Serious About Swimming is an attitude, a personality, a feeling. It's relatable, supportive and inclusive. Theres a fun tongue in cheek attitude. It's always active with a connection to the water and it inspires you to be yourself, never aspiring to be someone else.
In addition to a brand campaign we were also briefed to create content that connects emotively though speedos key pieces. We brought these products to life by giving them iconic names that embraced the products function embedded in the serious about swimming personality. Each product then had its own social campaign.
Client
Speedo
Role
Art Direction
Designer
Year
2020
Agency
Pentland Creative Agency
The product campaigns feature our most desirable products, showcased in a stylish way to connect emotively with our audience. Each one has an iconic ‘umbrella’ name that eludes to the benefit it brings to the wearer.
Each product contains a suite of assets to bring the campaign to life across all touch points.
Below is the full retail journey for Poolside Power Suit.
Left to right - Window, Instore A2 Poster, Instore by product A6 Showcards
Below is an example of a web banner for Poolside Power Suit.
Each product had its own social activations. Below are a few examples for the Poolside Power Suit.
Being at one with the water isn’t about the water. It’s about you. It’s setting time aside to reconnect with yourself and just focus on your mind and body. So, whether it’s a serious session or a just quick dip, we should always feel refreshed, relaxed and ready to take on the world after a swim.
–
The Poolside Powersuit.
#SeriousAboutSwimming
#IAmASwimmer
Model or mortal, we don’t care. We want people who share our love of water to represent us.
–
The Poolside Powersuit.
#SeriousAboutSwimming
#IAmASwimmer
The Poolside Powersuit. Made to move with you, so don’t be holding back.
–
The Poolside Powersuit. Serious about poolside confidence.
#SeriousAboutSwimming
#IAmASwimmer
Try out The Poolside Powersuit (we can’t be held responsible for what you do with your confidence boost).
–
Serious about confidence.
#SeriousAboutSwimming
#IAmASwimmer
In total we produced 15 product campaigns. For more examples drop me an email :)
Credits
Creative Team
Sally Green
Kirsty Hopkins
Caroline LeRoux
Kate Stapleton
Joe Eatherden
Andrew Ross-Sheeran
Copy Writers
Josephine Wall
Sinead McDonnell
DOP's
Statix Studio
Photographer
Stephanie Sian-Smith
Stylist
Tilly Hardy
Retouch
Shoe Makers Elves