Speedo Show Your Colours

Overview

A seasonal campaign for Speedos Fastskin range. Aimed at club swimmers (basicallly teenagers) we wanted to bring out 'The Team' in the world of competitive swimming. We held an event conisting of 3 groups of x16 swimmers from club level to gold medal olympians, competing for points to see which team will come away victorious. Each team heroing its own distinct colourway for the season.

Swimming is evolving, the game is changing.
Swimmers are selected and super-teams are made, made for a fast-paced, high-octane competitive world.
Made for pulling together, where equality wears the crown. Where early starts and late nights, setbacks and the comebacks count for more.
Where you may race with the force of Dragon Fire, Electric Strike or Sonic Stealth, but you do it for more than yourself, because we’re all made for team spirit.
But every win is celebrated, every racer is counted. Stroke by stroke, millisecond by millisecond, made for the gains made to play the game. Where times are transferred for points and the only thing faster than the swimmer is the scoreboard.
Pick your suit, choose your team, Show Your Colours
Made For This