Speedo H2O Active

Overview

Seasonal campaign for global swimwear brand Speedo, with the intention to make the brand both more style-led and real. Featuring the new Speedo H2O Active range, designed for workouts in the pool as well as on dry land. We elevated the brief for a mood film by adding strong call-to-action messaging - Evolve Your Workout - , and instigating a collaboration with London grime artist Paigey Cakey who provided her track "Pattern" for the film.

Speedo set out to address a key global concern around sustainability and the environmental impact of waste, as well as draw positive attention to women in sports. The ‘H20 Active’ fitness range was developed using ECONYL® fabric, a sustainable fabric made from waste nylon such as fishing nets and plastic salvaged from our oceans. What’s more, Speedo was the first brand to help close the loop by returning offcuts and waste fabrics from the design process back into the production of ECONYL® yarn.

Client
Speedo

Role
Art Direction

Year
2018

Agency
Pentland Creative Agency