Lacoste Explore Feet First
Overview
Created by Lacoste with an urban explorer in mind, this urban leather sneaker is embodiment of past-modern style, inspired by the endless possibility of life in the city. We launched this product range with an engaging retail led campaign.
Lose yourself in your city. Explore. Tread new paths. Share. Discover. Experience your city in new ways. Gain a fresh a perspective. See things differently. See things beautifully. Be an explorateur.
Client
Lacoste
Role
Art Direction (Part of Team)
Designer
Year
2017
Agency
Pentland Creative Agency
Credits
Creative Team
Sally Green
Meric Pine
Chris Light
Kirsty Hopkins
Tom Knights
Director
James Yeomans
DOP
Enrique Vidal
Photographers
Tobias Lundkvist (Lifestyle)
Daniel Avery (Still Life)