Ellesse AW16

Overview

A seasonal campaign that supported the global sell through for the ellesse brands across all three segments - Italia, Sport and Heritage. One encompassing creative direction clearly defined for each segment.

The seasonal product direction embodied ellesse ski Heritage, as well as the lifestyle and aspiration of ‘Casa Italia’, which celebrates the collision of Sport and fun as friends come together for après ski on the slopes.

We created a collection of images and social assets for each segment - Italia, Sport and Heritage - that complemented product collections and helped tell this season’s story.

Client
Ellesse

Role
Art Direction

Year
2016

Agency
Pentland Creative Agency